On Thursday night, Samsung officially launched its Galaxy 4 marketing campaign in New York City.
We at CAVE were fortunate enough to be a part of it.
After the London launch of the Galaxy 3, Samsung chose Manhattan’s Radio City Music Hall (smack dab in the heart of the New York City) as the Galaxy 4 launch location for one specific reason.
To step on Apple’s (launch) turf.
Before the event, the line outside Radio City was chaotic (to say the least). Rumors filled the air, as one onlooker remarked, “I heard you can control the screen with your eyes”.
JK Shin (head of Samsung Mobile Communications) was the first to take the stage, describing what people want in a mobile phone. In his remarks, Shin was insistent that consumers want “innovation”, leading to a “richer, simpler life”.
The most impressive technical component of the Galaxy 4 is the screen. It’s five-inches wide on a phone that is 7.9 mm thick (ie. super thin) and weighs only 130 grams. You can also maneuver the device with gloves on.
The S4’s smart scroll/pause also recognizes when your eyes have moved away from the screen. So, whenever a movie, TV show, or music video consumes your attention, the phone automatically pauses until your eyes revert back to the screen.
The incredible knox feature allows users to separate the same phone for work and for play (like creating different accounts for your PC).
The S4’s camera features are quite incredible. The S4 has a 2 megapixel camera on the front and a 16 megapixel camera on the back. By using this dual camera feature, you can video chat with a friend at the beach, while looking at him AND the beach. The camera also enables users to erase unwanted people/items from picture backgrounds, allowing for photo-editing on the fly.
The S4 also enables simple data-transfer from your existing iPhone (or any other mobile device) to your new Galaxy with the downloadable program “Smart Switch”.
As a previously devout Apple user, I left the event questioning my loyalties. Despite their previous legal issues (which resulted in a $1.05B settlement with Apple), Samsung is playing for keeps with the S4.
The Galaxy S4 device will be released on over 327 operators across 155 countries on April 26th.
About the Author: Christina Drill is a freelance writer and editor living in Brooklyn. Follow her on twitter: @stidrill